New strategic alliance enables marketers to activate mobile-first customer loyalty programs Today Merkle, dentsu's leading customer experience transformation consultancy, announces a new agreement ...
The quest for customer loyalty is a priority for most businesses, driven by estimates by some sources that acquiring new customers can cost anywhere from five to 25 times more than retaining existing ...
Merkle, dentsu's customer experience transformation consultancy, has partnered with Airship and Salesforce Marketing Cloud, creating a solution for more connected customer loyalty experiences in ...
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