How to use customer acquisition and retention goals in Google Ads

Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting ...
Search Engine Roundtable

Google Ads Lowers Customer Lists To 100 Visitors For Targeting On Search Campaigns

Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. This ...
Search Engine Roundtable

Google Ads Customer Match Data Uploads Changes Coming April 1

Google sent out emails to some advertisers and also posted on its blog about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer ...