The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties. Google Analytics 4 presents a new way of collecting ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Melissa Puls The Fast ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Tom Burke Email addresses ...

GUEST OPINION: Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message. Customers expect brands to understand them and deliver ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

CXA enhances personalization. Customer experience automation uses real-time data and AI to deliver personalized, relevant experiences across multiple touchpoints. Scalable customer journeys. CXA ...

Pictured above is Alain Carcasses, COO SkyThread; Jean-Marc Lemaitre: EVP of Customer Success, SkyThread; Adrian Paull, VP Customer Excellence, Commercial Aviation Solutions, L3Harris; Mark Roboff, ...

Do you know how to leverage the power of data to improve the customer experience in your fast-casual restaurant? Diners love fast-casual restaurants, as they combine the convenience and speed of a ...

Sales and marketing analytics are pivotal for businesses looking to amplify their outreach and increase their revenue streams. Utilizing data analytics, companies can gain profound insights into ...

This Top 10 explores leading Know Your Customer platforms helping insurers fight fraud, streamline onboarding and meet ...