Customer Support and the entire Relationship Management has become the top priority for every customer focused financial services organisation. Companies have identified that increased competition in ...

Investing in an excellent customer relationship management (CRM) platform can help small businesses better manage their sales and marketing efforts. CRM systems organize customer data and ...

Multichannel marketers have long faced the challenges of customer contact management. In the absence of setting up a test plan on the front end, with adequate database assets you can back-test many ...

Stemming customer defection is part of owning and running a small business. No business sets out to alienate customers--yet sometimes we unintentionally tick them off by ignoring them due to oversight ...

This article originally appeared in the December 2007 issue of Business Communications Review magazine. Most customer service executives spend a considerable amount of time thinking about the need to ...

No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand. While most people equate customer ...

Kana plans to build out its customer service experience management bona fides with its recent acquisition of contact center provider Ciboodle from the Sword Group. The point of the acquisition is to ...