As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

Kid Cudi took the stage at Snapchat’s Santa Monica studio to perform his brand-new single, “Neverland” — and the app’s users ...

1. The Rise of Expiring Content One of the most unique traits of Snapchat is expiring content. Allowing content to expire, or to disappear after a specified amount of time, goes against the instincts ...

s official Snapchat page. The experience begins in Iceland, where the winners will be flown to, and then briefed by the Wow Air marketing team. Users must create their entries within Snapchat, save it ...

Today, a marketing roundup of some tools, strategies, and stories that caught our eye: Snap has launched some new tools for marketers, including a “Say it in a Snap” brand […] ...

said Leslie Hall, president and co-founder at Iced Media, New York. ?More specifically, as Snapchat evolves from exclusively being positioned as a peer-to-peer communication platform to a marketing ...

Creator marketing is becoming more influential.” Kid Cudi (real name: Scott Mescudi) performed Wednesday night (May 6) in front of an invitation-only crowd of nearly 200 superfans and Snapchat ...