A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

Snap aims to expand its creator offerings through a partnership with Later, which manages social media and influencer campaigns in which creators receive commissions for posting sponsored content.

(Ad) If your company isn't currently marketing or advertising on Snapchat, you may be missing out on an opportunity in creating brand awareness for your company ...

Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance.

Snapchat's new AI selfie generator, Djerf Avenue's New York pop-up and Fortnite's Khaby Lame character are some of this week's creator economy headlines.

For business leaders, embracing influencer marketing might seem daunting, but I hope this article can show some ways for you to become an empowered savvy brand.

Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S.

This week: Essence Cosmetics plans a TikTok awards show, Snapchat adds sponsored links to its AI chatbot and more ...

Snapchat shared results of a recent study that shows how creator partnerships can help a brand boost its reputation among consumers, drive outcomes across the full funnel, and better hold user ...

Snapchat-eBay alliance opens new marketing opportunities Michael Porter, 22, of East Northport, an eBay seller and Snapchat user, with some of his merchandise. Credit: Michael Porter ...

CreatorIQ, the creator marketing platform, is partnering with Snap to enable marketers to discover Snap creators, manage partnerships and measure results directly through the CreatorIQ platform.. As ...

Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S. The expanded program will launch on ...