Beyond The Great Ad: The New Role Of The Creative

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.
MediaPost

Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...
adexchanger

The Culture Clash Underneath Creative Ad Tech

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...
adexchanger

NBCU Wants To Standardize The Pain Of Creative Ad Delivery

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...
Business Wire

ResponsiveAds Unveils Fluid Ad Creator with Creative Studio 4, Optimizing Omnichannel Digital Ad Creation and Automation

NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...
Forbes

6 Questions For Ariel Abramovici And Bruno Acanfora At GUT Ad Agency

Ariel Abramovici and Bruno Acanfora are executive creative directors of GUT, a global, independent and creative ad agency founded in 2018, by Anselmo Ramos and Gaston Bigio. After opening GUT’s first ...
Business Wire

Brands Capitalize on Creative with Advances in the Ad-Lib.io Platform

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io ...
MM&M

How Bayer is assessing the credit scores for its creative ads

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...
Skift

Airbnb Creative Ad Team Now Numbers In Hundreds

Airbnb shelved its huge $800 millions marketing budget when the pandemic hit. Now as a company not just recovered but thriving, it has brought all its marketing, advertising and creative in-house, and ...
Virginia Business

VCU revives Atlanta’s Creative Circus ad school

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...