Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

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Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

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Business name. "Business name" is a catchall term referring to all of a business's names -- its legal name, its corporate name, its fictitious business name, and the names of its products and services ...