This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

Your personal brand identity is not just an item to tick off a checklist; it’s a cornerstone of digital presence marked by a cohesive, consistent and memorable imprint. A robust personal brand sets ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We live in an era defined by rapid and constant change, where shifts seem to occur at an ...

Working on your big startup idea, securing finance and finding those first core team members are all time-consuming tasks.

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Founder of Prosh Marketing, a fractional CMO & marketing agency that helps startups & SMBs build their marketing practice and go to market. When it comes to startups, building a strong brand is not a ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to ...

Natalie Schwartz, the Head of Global Brand Marketing & Partnerships for Canva, shares pro tips to build a strong brand, create a unique visual identity and connect with core customers who will drive ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...