Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and ...

Over the past few weeks, Cracker Barrel made news headlines due to the plans for changing the logo of the restaurant. There were plans put in place to remove the man who leans over the barrel on the ...

Cracker Barrel Old Country Store is giving its restaurants a brighter, modern look, but the makeover is polarizing among the restaurant's biggest fans, with some saying the chain is losing its country ...

The new Cracker Barrel logo has managed to ignite an online controversy, the latest battleground of the culture war. What Is The Cracker Barrel Logo Controversy? Cracker Barrel has simplified its logo ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...