Just 1 in 3 PRs track the commercial impact of their work - while 66% are focused on driving high volumes of coverage 31% of PRs have seen budgets cut in the last year, but a staggering 50% of those ...
Just one-third of marcomms professionals track the commercial impact of their work and align their activity with commercial goals, while 66 per cent are focused on driving high volumes of coverage, ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Just one third of PR professionals align their activity with commercial ...
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