Krishan Arora is CEO & Founder at Arora Project, a globally recognized leader in raising investor capital & scaling high-growth ventures. In 2024, consistent content creation is one of the most ...

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Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a ...

The concept of omnichannel experiences first emerged in 2010, yet 14 years later we’re still talking about how to deliver on the promise. Certainly, companies have made significant gains in their ...

Generative AI is reshaping how we create content, offering incredible speed and scale. But this new power comes with a serious challenge: maintaining quality, authenticity, and trust with your ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

In the world of social media, TikTok has emerged as a cultural and commercial powerhouse. It reshapes how brands connect with audiences. With over 1 billion global users and the distinction of being ...

Asher Lara founded Iconify Media on the vision that creativity can scale to virality through dedicated infrastructure while preserving authenticity. His early role as a content creator led to the ...