From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Columnist Dennis Sun writes, "It is no surprise grocery shoppers’ behavior has changed in the last year, mostly driven by economic pressures. But, ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

LOS ANGELES--(BUSINESS WIRE)--Society22 PR has unveiled its inaugural survey, aiming to illuminate the factors that drive consumers towards making purchases from brands. The 2024 Consumer Buying ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

CHICAGO--(BUSINESS WIRE)--NIQ, the global leader in consumer intelligence, today celebrates its 100 th anniversary. Founded by Arthur C. Nielsen, Sr. in 1923, the company that created the concept of ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...