Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

The 2026 consumer outlook for fashion details AI's impact, evolving mindsets, authenticity, luxury's shift to experiences, and sustainability as key drivers.

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...

The UAE is entering a new period of growth defined not only by investment flows and population expansion but by a far more ...

In some cases, and for limited periods, energy suppliers can generate more energy than is needed, which can lead to so-called negative prices. This is typically observed in wind and solar energy, for ...