Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...
Previous Centrica CEO Iain Conn, appointed in 2015, embarked on a strategic U-turn by downsizing upstream activities to focus on customer-facing ones. The company sold its gas power plants, wind farms ...
On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position ...
Adobe (NASDAQ:ADBE) needs to demonstrate competitive positioning and show growth with its generative artificial intelligence offerings when it releases its second quarter fiscal 2025 financial results ...
Direct Line was founded in 1985 by Peter Wood and Martin Long as a personal lines insurance company that operated with a model of direct-only sales. In the early days the business became synonymous ...
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