2023 marks the 30 th annual edition of the Washington Technology Top 100, a ranking of the largest technology and services government contractors. Which means, Boscobel has been tracking and analyzing ...

Choosing a slogan for your company requires extensive research and testing. It's not enough for it to be innovative or sound hip; it must also stand out among the dozens of competing marketing ...

A good business name and slogan could boost your sales, but a bad name could embarrass, leave people confused or at worst, get you sued if it infringes upon a trademark, according to the U.S. Small ...

While slogans can help build brand awareness and likability, they don't always resonate with consumers. In order to create a slogan that consumers like, businesses need to focus on three key elements, ...

"Think," "Think Small," and "Think Different," all are slogans for major businesses, both U.S. based and international. Seeing them on their own without a reference to the company, would you know ...

For over a century now, carmakers have been bullshitting us with bogus slogans and marketing nonsense. Jalopnik readers came up with ten honest car slogans to set things straight. Welcome back to ...

The VW slogan has taken many forms over the years, and the earliest ones centered around the immortal Beetle people’s car - ...

Advertisers are particularly vulnerable to getting popular slogans stuck in their heads and riffing on them as opposed to creating a compelling story. That leads to DirecTV’s “Fans don’t let fans ...