Great messaging: You know it when you see it. It’s compelling, has a point of view and is inextricably linked with a specific brand, product or service. Your company’s messaging should convey your ...

Over the past decades, as I transitioned from journalism into corporate writing and thought leadership consulting, I found myself repeatedly asked to help clients get a strong messaging foundation.

Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot how to use multimedia to create compelling case studies. This week, Marka tells Zoot and FEI tribe leader Org how ...