Tired of reading countless headlines about data interoperability? Too bad, because inventory fragmentation on connected TV (CTV) is still causing seemingly unavoidable hurdles for cross-platform ...

Imagine two deserted islands. They’re trying to build a bridge together but can only communicate by sending bottles with maps and plans back and forth. This is the historical problem faced by the buy ...

In a major advertising streaming partnership agreement, streaming distribution platform Roku is expanding its deal with Comcast's ad-technology FreeWheel platform to make Roku’s ad inventory -- ...