Chuck E. Cheese, the world’s largest host of children’s birthday parties with over half a million celebrations annually, announced today a new initiative to make birthdays more affordable for families ...

The pizzeria and arcade chain has become a hot spot for family feuds March 7, 2012— -- Chuck E. Cheese, a chain of pizzerias and arcade play spaces often used to host kids birthday parties, has ...

Sephora playing host to skin-care-obsessed tweens on their special days is the latest trend in the Gen Alpha-led "Sephora kid" mania, which sees preteens spending hundreds on their beauty routines -- ...