DETROIT -- The Chrysler group's summer blowout sale has flopped. In July, the automaker tried to reignite last year's summer sales frenzy by reviving its employee-pricing incentives. Chrysler's daily ...

AUBURN HILLS, Mich. — When you've got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV ads noticed. That's why Olivier Francois, Chrysler's ...

AUBURN HILLS, Mich. — Chrysler executives contend that they listened to the wishes from dealers when they launched their latest marketing strategy on New Year's Day. Basically, the automaker leveraged ...

During a meeting with Detroit-area dealers, Tom LaSorda, Chrysler group’s CEO, expressed his displeasure with the current advertising route employed by the Detroit New York offices of BBDO. During a ...

DETROIT (AP) — Chrysler recruited hometown star Eminem for a memorable 2011 Super Bowl ad that introduced the tagline “Imported From Detroit.” The automaker is going back to that well with an ad ...

DETROIT (Reuters) - Chrysler Group apologized on Thursday for an advertisement that showed a dog being electrocuted beside its new Dodge Nitro sports utility vehicle. The ad, created by BBDO ...

Olivier François, Fiat Chrysler Automobiles’ chief marketing officer, smiles as he watches Sting and Shaggy‘s Miami Vice-themed video for their current single, “Gotta Get Back My Baby,” from their ...

Fiat Chrysler Automobiles challenges the perception of minivan ownership in a new ad campaign with Oscar-winning actor Jamie Foxx. FCA released the first of a four-part video series Monday for its new ...