Enter the City of Rhythm, Maybelline’s metaverse debut on Tmall. Launched ahead of Alibaba’s Double 11 festival, the limited-time virtual universe comprises four spaces that showcase four signature ...
It’s a question I’d never considered until this week, when fashion retailer Zara sparked widespread debate in China by featuring a freckled model in a campaign for a new range of cosmetics. Some ...
Put a lipstick in the hands of a Chinese woman. Make her smile, and she’ll buy another lipstick. Repeat. Welcome to the fickle world of beauty marketing; a beauty brand should never go without makeup ...
The playbook for the Korean Wave in China, once fluent in the lucrative language of beauty, is now turning a new page in fashion. Korean vogue has emerged as the new cultural currency among China’s ...
SEOUL – The playbook for the Korean Wave in China, once fluent in the lucrative language of beauty, is now turning a new page in fashion. Korean vogue has emerged as the new cultural currency among ...
https://www.thehindubusinessline.com/brandhub/loreal-big-bang-north-asia-drives-open-innovation-atciie-partnering-with-global-startups-to-shape-the-future-of-beauty ...
South Korea’s cosmetics industry has enjoyed remarkable growth over the past two decades. Fueled by the global popularity of Korean culture, demand for K-Beauty products has surged, driving a sharp ...
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