Chili’s marketing, which sets the chain in direct price competition with QSRs, delivered a sixth-straight quarter of ...

For fans of Chili’s famous Skillet Queso, the last few weeks have felt like a mini roller coaster. When the chain quietly ...

After a wildly successful 2025, Brinker’s flagship brand wants to convert its value wins into a durable advantage — but it ...

In May I walked into a Chili’s Grill & Bar for the first time in a decade. I quickly adjusted to the sensory overload. My table was covered with a giant laminated menu, a paper tent pushing the ...

Chili's has figured out how to make people feel like they’re getting a deal, leading lower-income diners to flock to the sit-down chain.

DALLAS — Chili's purists, take a deep breath. You only have a few days to order your last skillet full of Chili's beef and white queso. The Dallas-founded chain announced Thursday it is axing its Beef ...