In this post from Karen M. Wenning of Suttle-Straus Inc., Wenning highlights how cause marketing can bring in more business. Cause marketing has been on an upward trend for the past decade as ...

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...

Charities are always in need of and grateful for corporate donations for their philanthropic causes. These gifts are often strategic donations without any expectation of a commercial gain and are not ...

Network for Good and Zoetica today released a new eGuide to help corporations improve their online social good campaigns. Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns ...

There are an increasing number of retailers who make corporate responsibility and social causes a part of their brand ethos. Some brands, such as TOMS, have even built their business models around ...

Sheila Rondeau Steinmark, CEO at MOGxp, an industry leader with 25+ years of experience developing and executing marketing strategies. To continue reading this ...

Donations still form a significant part of the money a business uses to fund a cause. However, because of the amount of money that people donate to causes, they usually expect some form of ...

Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning for the brand’s ...

Cause marketing, two words that immediately send a shiver down the spine of every cynical advertising professional (is there any other kind?). Theoretically, it sounds perfect. The brand stands apart ...

Everywhere you look, you’ll find examples of companies partnering with good causes to make a business and social impact. Consumers continue to demand a public show of corporate values. Employees ...

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...