How do you sample a scented candle online? You don’t—you get consumers to use their other senses, so they can visualize or "taste" a scent. This became Yankee Candle’s consumer-trial tactic once the ...
HANCOCK COUNTY — Scents like banana nut bread, cedar wood, tobacco, cherry and chocolate fudge fill Shelaine Gilmer’s new store, where jars of colorful candle wax cover shelves. The Candle Baker ...
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