Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local ...

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

A+E Global Media, a media and entertainment company, will donate premium advertising inventory to nonprofits through a partnership with AdGood, a seven-month old nonprofit focused on connected TV ...

Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance ...

“Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social ...

The Trade Desk has launched its Ventura Ecosystem, a new collaboration aimed at creating a more transparent and revenue optimized marketplace for programmatic CTV advertising. Initial participants ...

We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez discusses the industry’s challenges when it comes to the channel and what we can expect to see ...

NEW YORK, Jan. 29, 2026 /PRNewswire/ -- Cadent, the predictive advertising company, announced today that 100% of its SSP's CTV supply paths are direct. Jounce Media, the industry leader in ...