Report uncovers CTV's critical role in converged TV landscape and reveals deeper measurement and optimization tactics "CTV devices are now the most dominant platform for video ad impressions," said ...

NEW YORK, N.Y.—In a new report highlighting the importance of connected TVs (CTV) in the advertising space, Innovid found that CTV surpassed mobile as the channel with the greatest share of global ...

CTV fraud risk is being supercharged by AI and rising across markets, according to DoubleVerify’s latest Global Insights report on Streaming TV NEW YORK, May 07, 2026 (GLOBE NEWSWIRE)-- DoubleVerify ( ...

Although 54% of media buyers have increased their investments in connected TV (CTV) advertising, there are still 66% of media buyers who said they are not currently spending on CTV, according to a ...

Just how important CTV advertising has become can be seen in new Innovid report that found connected TV (CTV) accounted for half (50%) of global retail video impressions in 2022, an increase of nearly ...

Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the dust. Overall, global advertising revenue grew 5.8% to $889 billion (excluding political ...

The more interesting question now is what happens next. At Hispanic Day in Cannes, Gordon Young of The Drum sat down with Rafael Lopez de Azua, global director of media effectiveness and operations at ...

Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad ...

Teads has announced a major milestone for its immersive advertising solution, CTV HomeScreen, which allows brands to engage audiences on their connected TV home screens. Since launching in 2023, CTV ...

While still a small portion of total TV ad spend, connected TV’s (CTV) growth is accelerating rapidly — along with the use of programmatic for buying it, according to GroupM. After leaping 28% this ...