Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

Logo creation and taglines are ways to build your brand for a product, service and company. Last week we looked at how to choose the best name for your business. This week, we will look at taglines.

Advertising is the medium by which companies promote their products or services to a target audience. The goal is to entice the buyer to purchase the item. With so many advertisers competing for the ...

"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

LIVERMORE, Calif.--(BUSINESS WIRE)--McGrath RentCorp (Nasdaq: MGRC), the legal name of the corporation, and one of the leading business-to-business rental companies in North America, today announced ...

The Chicago-based company pressed forward with the marketing campaign that's been in the works for a year. It believes there’s an opportunity to build brand equity and capture market share amid the ...

This was an exciting week for our IBJ Media team as we launched our new corporate website, IBJMedia.com, and our new company tagline, “The best of business is in us.” The Indianapolis Business Journal ...