Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ...

Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales. However, depending on the situation—the target audience, campaign budget, etc.—one approach may ...

I am often involved in discussions about where the focus should be – inbound marketing or outbound marketing, and how it affects lead flow and business generation. So I thought I’d share a few ...

This as-told-to essay is based on a conversation with Nolan Church, a 35-year-old former recruiter for Google and Doordash from Salt Lake City, Utah. It has been edited for length and clarity. Before ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. A seemingly never-ending ...

Martin Lieberman is senior content manager for ConnectedView, an online marketing company in Marlborough that offers an all-in-one solution with email marketing, social media, online survey, and ...

In business, everything starts and ends with a payment. Companies receive payments from customers and make payments to their suppliers every day and the finance department is responsible for ensuring ...

LONDON--(BUSINESS WIRE)--As a premier analytics solutions provider, Quantzig has helped leading businesses tackle the disruptions in the current business milieu. As a part of its continued efforts, ...