The Budweiser Clydesdales are one of the brand's most recognizable symbols.
While the brand-building ad is designed for the emotional impact, it becomes the performance anchor in a broader ad campaign.
Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing. Feb 19, 2025, 05:20pm EST Feb 19, 2025, 05:24pm EST 07 March 2014: ...
The King of Beers is going classic this holiday season. Starting November 3, Budweiser will release its 2025 holiday cans, starring the iconic Clydesdales hitched and ready for a snowy beer delivery.
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