With its share price dropping and financial analysts griping, beleaguered DreamWorks Animation SKG today announced a Hail Mary in the form of a new hire: former top JC Penney and Target exec Michael ...

Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly ...

Moontrail, the animation arm of IvyBears, debuts a global adventure where AI serves human creativity to achieve ...

A huge reason behind video marketing's popularity rests in the mediums' effectiveness at achieving a relatively specific marketing goal—depending on the style, format, and type of video you go with.

The sad, broken corpse of Ghostbusters is being revived once again, this time in the form of an animation, that, intriguingly, depicts ghostbusting from the "victim's" point of view - the ghosts ...

One brand that embraces both live action and animation is Geico, and the insurance giant’s latest ad features an animated McGruff the Crime Dog of 1980s PSA fame alongside human actors. By using both ...