E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form ...
You may hate him, but Russell Brand is an unquestionably talented guy. Unfortunately, his career as a leading man has not lived up to his supporting work or his stand-up. And yet, Warner Brothers has ...
Movie studios have new competition — from Madison Ave. A slew of brands are getting behind films and TV shows as they try to combat ad fatigue. Here's how marketers like Walmart, H&R Block, and Google ...
Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music. ADOR, the independent label under HYBE behind the K-pop group ...
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Brands Are Buying Their Way Into Writers' Rooms
In June, two former Pulse Films creative executives, Marisa Clifford and Davud Karbassioun, officially unveiled their new Magna Studios, a production house that produced film, branded entertainment ...
The South by Southwest festival is expanding to London in June, 2025. The SXSW brand, which originated in Austin, Texas almost four decades ago, has grown to become synonymous with the celebration of ...
Indonesian film industry leaders outlined frameworks for effective brand partnerships during a panel at the Jogja-Netpac Asian Film Festival‘s JAFF Market, pointing to the sector’s development as a ...
The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al's text-to-video maker Sora replacing the artistic endeavors and ...
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