Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

When Michelob Ultra helped Cameron Black become the first blind broadcaster to provide commentary for a basketball game on live television, it was a milestone in accessibility, and it was a brand ...

I wish Steve Ballmer would check with me before he does these things. Last week Microsoft announced it was launching Microsoft-only retail outlets similar to the successful Apple Stores. My intention ...

Many hospitals and health systems have renamed or rebranded themselves this year. In fact, more than 100 hospitals or health systems changed names in 2013, according to Andrea Simon, PhD, president of ...

As inflation continues to shift consumer priorities, the age of purpose-led marketing is facing a reckoning. Once a rallying cry, brand purpose-- emphasizing “business as a force for good” above all ...

A recent Gallup survey found that most companies are failing to make good on their agreements. Only half of the almost 18 million customers Gallup surveyed strongly believe that the companies they do ...

The Brand Promise Group, a global branding firm headquartered in Ho Chi Minh City, announced its next phase of strategic evolution at the Partners' Briefing, Spring 2026, held on the evening of 06 ...

Marketing is often treated as the art of visibility—the act of making noise. But great brands aren’t built by noise—they’re built by intention. Many organizations see branding as a discretionary spend ...

You’ve worked out your brand promises, but do you keep them? In the totally connected world we live in today keeping your brand promises has become more and more important and yet more and more ...

Did you ever think about why your favorite products deliver the same value, flavor, or experience each time you buy it? Well that is the brand promise. A brand is really just a set of promises, and ...