In today’s volatile world, building an authentic brand is mission-critical. It’s often no longer enough to offer a great product or service. Instead, organizations should build trust to cement ...

Four weeks into my new job at a startup, I've been thinking a lot about what our brand and reputation should become. Fortunately, my colleagues on the management team are utterly committed to getting ...

Remaining true to your core values, even in tough financial times, is vital to maintaining a viable, healthy brand in today's economy. Staying committed to founding principles is essential, especially ...

Opinions expressed by Entrepreneur contributors are their own. Magic is real. It’s here whether you want to believe in it or not. In today’s world, as an entrepreneur, finding this brand magic will ...

California has long been waiting for Dunkin’ Donuts to open stores in that state as evidenced by the 350 people or so who camped out to be among the first to get into the new restaurant in Santa ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of marketing technology and innovation at ...

NEW YORK--(BUSINESS WIRE)--IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While ...

While the notion of “branding” was once confined to consumer goods such as breakfast cereal or laundry detergent, the term and the practice have become almost ubiquitous in the 21st Century ...

VANCOUVER, British Columbia, July 20, 2021 (GLOBE NEWSWIRE) -- Feelwell Brands Inc., a subsidiary of BC Craft Supply Co Ltd, (CSE: CRFT) (“CRFT” or the “Company”), a diversified wellness company ...

The old saying, “You only hurt the ones you love,” took on new meaning in a recent report from Duke University. In it, the authors analyzed an interesting phenomenon: When one person in a relationship ...

Magic is real. It's here whether you want to believe in it or not. In today's world, as an entrepreneur, finding this brand magic will probably mark the difference between building an amazing brand or ...