Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Whether it’s Anna Schiano’s frisson-producing ASMR clips or Tyler Reyes’ fierce fitness photos, user-generated content (UGC) has become a cornerstone of authentic marketing. Brands are increasingly ...

In 1991, through Frito-Lay, PepsiCo launched Sun Chips, a multi-cereal snack, as a healthy alternative to the classic Lay’s chips. However, according to the test market results, about 30% of Sun Chips ...

High inflation, international strife and the aftershocks of the pandemic all contributed to an economic slowdown and sweeping layoffs over the last six months. Despite the uncertainty on Wall Street, ...

This year, the stock market is teaching new investors an important lesson, with many sectors losing value. Instead of hoping for the next big run-up, I will show you a diversified portfolio example ...