India's drug regulator has announced a proposal to limit the use of identical brand names for various medications, aiming to ...

These generic brand products consistently outperform name brands in taste, quality, and value, according to shoppers, reviews ...

A new study led by researchers at the Johns Hopkins Bloomberg School of Public Health and the American Enterprise Institute ...

You've probably used a brand name thinking it was the actual tag for the thing itself, because everyone does. When one label becomes the word for an entire product category, it's marketing gold and a ...

“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

Coca-Cola, Delta Airlines, McDonald's, Baskin Robbins, these are all brand names, but how do companies come up with the names ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

Knockoff is a new browser extension that identifies, dims, and filters product listings from junk pseudo-brands on Amazon.

I used to be a brand name snob and wouldn't buy any "generic" brands when grocery shopping. But kids are expensive, and they eat a lot (especially 3 teens!), so as they grew, I began buying generic ...

With food prices going up, more shoppers seem to be heading to stores like Aldi in search of cheaper groceries. The discount chain is opening new stores nationwide and foot traffic has increased. One ...