Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

General Motors once treated every division as its own little kingdom, each with a distinct V8 that gave Chevrolet, Pontiac, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The fashion industry has long alienated plus-size consumers, but thankfully, the tides are slowly ...

Over the past few years, jerseys have made a big resurgence in fashion. It isn’t just Mitchell & Ness throwbacks or the current jerseys for your favorite teams. It seems like every brand is finding ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

View post: One of Amazon's Most Popular Pairs of Sweatpants Is on Sale for Only $7 Right Now While the brick-and-mortar store may seem like a thing of the past, there’s something comforting and ...

Man holding a bottle of Subway's Baja Chipotle sauce in a grocery store - The Image Party/Shutterstock There are three major components to making a perfect Subway sandwich: the bread, the toppings, ...

YouTube stops Russell Brand making money from his videos after sexual assault allegationsOriginally Published: 19 SEP 23 06:48 ETBy Clare Sebastian and Niamh Kennedy, CNNLondon (CNN) — YouTube is ...

Haagen-Dazs is among first-time Super Bowl advertisers in 2025. (Haagen-Dazs via AP) For decades, the Super Bowl ad game was a battleground for marketing giants. Anheuser-Busch, General Motors and ...

Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, ...