Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...

Private label is becoming increasingly popular in the F&B industry due to rising inflation and brand backlash despite Americans' love for big brands. The F&B industry has always been about building ...

Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

Private-label food and beverage brands will need to move beyond following name brands if they are to retain market share and become market leaders, Todd Maute, partner at brand and design firm CBX, ...

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...

Walmart launched a new discount private label brand on Tuesday called Bettergoods that features around 300 grocery products ranging from $2 to $15. The Bettergoods line includes a wide range of ...

But now that inflation is cooling off — the latest consumer price index is at its lowest level since February 2021 — private brands are at a crossroads. Will sales retreat to their typical market ...

Lifetime Brands, Inc.'s growth has been increasingly a result of M&A as the company already has great market presence in many product categories. The growth of retailers' private label penetration ...

A woman uncovered a Walgreens generic brand label underneath an on-brand label on a nasal spray in a viral TikTok. In a 15-second clip, TikTok user Kyrstyn (@.kyrstyn) reveals to her followers how ...