With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

Understanding online brand equity is no easy feat, which is why Frances Martin-Isaacs, creative director at Relevance, penned a guide explaining the differences between brand equity and brand value – ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The world’s top 100 most valuable global brands lost 20% of ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

When people speak of “brand equity” they mean the public’s valuation of a brand. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by the branded product ...

In this article (our finale!), we complete our four-part series on brand equity, suggesting how a firm that has established equity in a brand can leverage that equity through branding strategies such ...

WARC from Home is a new series to help subscribers brush up on the essentials of marketing during the COVID-19 lockdown. Find all WARC from Home content here. Every week we’ll guide you around the ...

Organizations that have substantial brand equity, or are working to build it, will have a gold mine of untapped linking opportunities scattered on a blog, influencer, and news sites. While good PR ...

The concept of brand equity emerged in the late 1980s, positing that brands are assets that drive business strategy and performance, leading to profound changes in marketing perceptions and management ...