With the energy drink market thoroughly saturated, Celsius is turning to an entirely new category ... Celsius is introducing its Hydration line with five fruity flavors, including Fruit Punch, Blue ...

Energy drink maker Celsius Holdings was a stock market darling ... opt for big-box retailers and online shopping. “We are a ...

So, instead of reaching for iced coffee, I turned to energy drinks like Celsius. The brand, which launched in 2004, struggled to gain traction at first, but is now the third-largest energy-drink ...

The company’s first major portfolio expansion is a hydration offering, with plans to enter other categories that connect it with more consumers.

The chart below illustrates the slowdown in the U.S. energy drink sector in 2024, which constitutes the vast majority of Celsius’ revenues. Notably, the energy drink category has shown ...

CELSIUS HYDRATION launches with five fruit-forward flavors: Fruit Punch, Blue Razz, Strawberry Watermelon ... CELSIUS HYDRATION joins the premium CELSIUS energy drink portfolio of 12- and 16 ...