Frozen treats marketer Blue Bunny’s new CEO—an animated blue bunny named Blu—has launched a revised brand positioning that offers to be consumers’ “partner in fun.” The concept is brought to life in a ...

Blue Bunny Books & Cafe in Dedham hopes to inspire creativity in children with their fun events and great selection.

It’s the only cone you’ll want to cozy up to. We know you’re just starting to snuggle into pumpkin spice season, but holiday ...

Things are hopping in the product-testing department of frozen treats brand Blue Bunny. A year ago this month, Blue Bunny introduced its new CEO—an animated blue bunny named Blu—along with rabbit ...

LE MARS, IOWA — Wells Enterprises, Inc. has reformulated two of its Blue Bunny frozen novelties. Blue Bunny soft and Blue Bunny mini swirls are now formulated with natural colors and flavors, along ...

CHICAGO — Blue Bunny is expanding its line of miniature treats with the addition of its frozen Mini Bars. The dairy desserts combine swirls of flavor with a cookie crunch coating to create a ...

Of all the aisles in a grocery store, very few have an abundance of options quite like the ice cream aisle does. From pints to bars to sandwiches to whole tubs, there's no shortage of frozen, creamy ...

Italian confectioner Ferrero said Wednesday it is acquiring Wells Enterprises, one of the largest U.S. ice cream makers, in a deal that will broaden both companies’ offerings. Wells, a 100-year-old ...

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