Microsoft tried and failed to sell Bing search engine to Apple, according to recent court documents from rival Google. The revelation comes as part of an ongoing ...

After failing for almost a decade to convince Apple to ditch Google and set Bing as Safari’s default search engine, Microsoft quietly changed tactics and offered to sell Bing to Apple in 2018, ...

Apple could have owned Bing in 2018, with a court filing revealing that Microsoft offered to sell the search engine to the iPhone maker. The filing from earlier in February had Google claim Microsoft ...

The legal battle over whether Alphabet has a monopoly in web search advertising touches on key agreements Google has in place with Apple and Android phone makers to ensure exclusivity of its search ...

In September, Bloomberg reported that Apple had held exploratory talks with Microsoft about acquiring Bing as recently as 2020. In newly unsealed court filings this week, more details about the ...

CNBC reports that, in 2018, Microsoft offered to sell Apple its Bing search engine or start a Bing joint venture, Google said in a newly unsealed filing. Apple’s Eddy Cue said Microsoft had ...

After a year of testing, Bing Ads on Monday expanded its automated bidding strategies -- Target CPA and Maximize Conversion -- for campaigns that target locations in Australia, Canada, France, Germany ...

In 2018, Microsoft offered to sell Apple its Bing search engine or start a Bing joint venture, Google said in a newly unsealed filing. Apple's Eddy Cue said Microsoft had search-quality issues and ...