Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

Kaiser Permanente finished No. 1, but Toyota was the only the parent company with two brands on the list (Toyota and Lexus).

Brands are mysterious things. Created by companies looking to promote specific products or services, they’re ultimately ...

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...

The Ascott Limited is betting on lodging that stretches its strongest brands across property types to keep guests inside a ...

For the 13th year running, Apple has topped Interbrand’s Best Global Brands ranking, which measures companies by value, influence, and brand strength.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For many brands, retail strategy begins behind a screen: spreadsheets, decks, keyword tools, ...