The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Alabama lawmakers have passed a privacy bill that gives state residents some control over personal data, but doesn't appear to give consumers the right to opt out of common forms of behavioral ad ...

In recent months, online social networking Web sites have received a fair amount of media coverage. The attention has not only concerned their rapid growth and enormous popularity, but also, and ...