Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Clinique's Black Honey Lipstick has been a #BeautyTok staple for years. Best known as the lipstick Liv Tyler wore as Arwen in the Lord of the Rings franchise, it’s no surprise that videos of the ...

Are dry lips in for fall? Some folks on BeautyTok are making a case for a cracked pout. Think of it as the evolution of the ...

After being jolted awake by a blaring 6 a.m. alarm, you shuffle to the bathroom, half asleep, to prep for work. Drowsily, you apply makeup and spray dry shampoo at the roots before commuting to the ...