This as-told-to essay is based on a conversation with Justin Fenchel, the 41-year-old CEO of BeatBox Beverages, based in Austin. Mark Cuban joined for a portion of the interview and is an investor in ...

In 2014, when BeatBox Beverages’ founding trio showed up on ABC’s Shark Tank with their original stereo-shaped bag-in-a-box party alcohol, Mark Cuban sensed a game-changing opportunity to cash in on.

With RTDs gaining market share over traditional wine, beer and spirits, an interview with BeatBox Co-Founder and CMO, Brad Schultz, sheds light on how a wine-based RTD achieved success. Contributor.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Austin-based BeatBox is set to ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min A huge beer company appears to ...

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