The pressures of today's B2B sales landscape are vast. There are longer sales cycles, an increased number of stakeholders (6-10 people are now involved in the B2B buying process), greater appetite to ...
When it comes to B2B marketing content, David can still beat Goliath with well-crafted insights. That is one of the key takeaways from the 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report, ...
More than 40% of B2B deals stall due to internal misalignment within buying groups, according to a new report by LinkedIn and Edelman. A key factor behind the slowdown? Hidden buyers, internal ...
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