Add Yahoo as a preferred source to see more of our stories on Google. We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B sales ...

Many B2B buyers choose a vendor before sales contact. Learn why demand generation comes too late and how preference marketing ...

No matter what industry you’re in, I’m willing to bet there’s a lot of competition. As you struggle to stand out in a sea of businesses, consider that an evidence-based sales process could be the ...

Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

The traditional B2B growth engine is now showing signs of "leaking oil." The predictable path to revenue has followed a straight line for many years. It starts off with the marketing department ...

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

As AI increasingly evaluates vendors before buyers do, CMOs who control structured data, proof and category language can influence who makes the shortlist. The post How shaping AI buying can boost B2B ...

As the co-founder of a business-to-business (B2B) agency, things have become more difficult over the last few years for both our agency and our clients. I noticed three things that started to change ...

It’s been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills. B2B sales cycles have changed. Salespeople and buyers have a new ...

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report. The report ...