In November last year B2B Marketing published a blog of mine on the subject of mobile websites and their potential value to B2B marketers. In that post I argued that the worldwide take-up of ...

Have you noticed the massive gap between consumer and business apps on your phone? While consumer apps are both beautifully designed and easy to use, business apps are simply painful to use. A ...

B2B Marketing, the online community for B2B marketing experts, has published its new Mobile Apps Business Case. The report provides B2B marketers with a background on apps for mobile and how best to ...

The distribution management playbook is being rewritten in real-time. Across distribution centers and wholesale operations, AI-powered mobile apps are replacing clipboards and outdated systems. The ...