Feb. 13 (UPI) --A health and wellness company in Australia set a Guinness World Record when 509 people took ice baths at the same time on a beach. One Life Live It organized the attempt at the record ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

Australian CEOs and other corporate players are rapidly embracing the global ice bath trend, claiming it improves their fitness, mental health and decision making. Over the past few years, the trend ...

Over the past few years, the trend has exploded, redefining the wellness sector and its relationship with chief executives and business executives. Watkins Steel managing director Des Watkins has been ...