After a rare disease left Freya Rogers visually impaired in childhood, she felt ostracized from the world of beauty. Twenty ...

The best face primers have ingredients that will keep your makeup in place all day long. Here are 11 makeup primers for your ...

Creating a dewy makeup look on dark skin can enhance your natural glow and give you a fresh, radiant appearance. For women of ...

Okay, a bit of shush, please. A BITTA SHUSH.Right now I have eleventy million deadlines. An overflowing inbox. Haven't eaten ...

Your face is an ever-changing canvas, so we spoke to four makeup artists over 40 about their top makeup tips and product ...

Short almond nails are the perfect in-between style that will always be on-trend. Here are 30 short almond nails that feature ...

Merit Beauty’s new Great Skin Priming Moisturizer just dropped as the brand’s second skincare product. Merit makeup has been ...

TheGuideliner has introduced a new product designed to simplify the application of eyeliner, addressing a common challenge ...

For the next look, Alia wore smokey silver eye makeup with crystals planted on her eyelids, bushy brows, a contoured face, ...

These are the 12 best makeup vanities to store all your products. From large vintage-inspired styles to simple picks for ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

The Douyin makeup trend swept from China to TikTok and beyond. The OG look has become a staple in our routine, but we’re ...